Discover the Depth of Awamori

For over 600 years, Awamori has been crafted exclusively in Okinawa, carrying on a tradition that dates back to the days of the Ryukyu Kingdom.
Made with black koji and renowned for its long-aged kusu, Awamori has a character all its own.
From its unique craftsmanship and rich heritage to its versatile ways to enjoy it, discover what makes Awamori truly exceptional.

Rocky coast and clear sea
White plumeria flower
Rice plants
Awamori poured into a glass
Awamori aging jars
Glass of Awamori with ice

CHARACTER

Distinctive by Nature

Aroma

Elegant and expressive, Awamori reveals its distinctive character from the very first impression.
Long-aged expressions develop notes of vanilla, roasted nuts and dried fruit, creating a rich and lingering bouquet.

Flavour

Bold yet remarkably smooth on the palate.
Layers of richness and umami unfold with every sip, leaving a long, refined finish.

Ageing

With time, aromas become richer and flavours grow softer and more complex.
The tradition of ageing Awamori to create kusu—long-aged Awamori—is one of the defining characteristics of Okinawan spirits.

Heritage

Crafted in Okinawa for over 600 years, Awamori has long been part of everyday life and special celebrations alike.
Passed down through generations, it remains a treasured part of Okinawa's cultural heritage.

CRAFT

The CraftBehind Every Drop

Awamori’s distinctive character is shaped by every step of its making.
From black koji and traditional all-koji fermentation to single distillation and careful ageing, each stage contributes to the aromas, depth, and complexity that make Awamori unique.

How Awamori is Made

Steamed rice in a hand

01. Rice Washing & Steaming

The rice is carefully washed, soaked to achieve the ideal moisture level, and evenly steamed. This essential first step provides the best possible foundation for cultivating black koji mold.

Steamed rice being cooled

02. Koji Making

Black koji mold is cultivated on the steamed rice for about two days. The citric acid produced by the koji supports stable fermentation while developing Awamori's distinctive aroma, richness, and depth.

Awamori mash stirred in a clay jar

03. Fermentation

The finished rice koji is mixed with water and yeast, then slowly fermented. Awamori's unique all-koji fermentation method draws out the full flavour of the rice, creating a smooth and complex taste.

Traditional pot still

04. Distillation

The fermented mash is distilled once in a traditional pot still. This single distillation preserves the natural aromas and flavours, producing a spirit with the bold character that makes Awamori unique.

Awamori aging jars in a cellar

05. Ageing

As Awamori matures, its edges gradually soften, developing a smooth, mellow character. Its aroma also deepens, revealing elegant notes of vanilla, roasted nuts, and dried fruit.

Bottled Awamori on shelves

06. Bottling

The alcohol content is carefully adjusted before Awamori is bottled and shipped. Awamori aged for three years or more is known as kusu (aged Awamori) and is valued for its deeper aromas and richer flavours.

ENJOYMENT

WAYS TO ENJOY

Whether enjoyed neat, on the rocks, with water, or topped with soda,
Awamori reveals a different character in every glass.

Awamori poured into a glass

With Water

A smoother, softer style that pairs beautifully with a wide range
of dishes.

Awamori poured over ice

On the Rocks

As the ice slowly melts, the aromas and flavours gently evolve, revealing new layers with every sip.

Awamori with soda and lime

With Soda

Light, refreshing and easy to enjoy. A perfect introduction to Awamori for those trying it for the first time.

Awamori cocktail with citrus

Cocktails

With its clean, versatile character, Awamori makes an excellent base for a wide variety of cocktails.

Food Pairing

Perfect Pairings

Awamori pairs effortlessly with Okinawan cuisine, Japanese dishes, grilled meats, seafood and a selection of fine cheeses.

Seafood
Meat
Cheese
Chocolate
Japanese Cuisine

About Awamori

Q. What is Awamori?

Awamori is a traditional distilled spirit from Okinawa, Japan, with a history of more than 600 years. It is made using rice and black koji and is closely connected to Okinawa’s history, culture and natural environment.

Q. How is Awamori different from Japanese sake?

Sake is a brewed alcoholic beverage, while Awamori is a distilled spirit. Its production method, use of black koji, ingredients and Okinawan cultural background give Awamori its own distinct identity.

Q. How is Awamori different from Shochu?

Awamori is one of Japan’s traditional distilled spirits, but it has its own production method, history and regional identity. Traditionally, it is made in Okinawa using rice and black koji.

Q. How should Awamori be served?

Awamori can be enjoyed neat, on the rocks, with water, with soda, in cocktails or with food. The best serving style depends on the individual product, its alcohol strength and the occasion.

Q. What is Kusu?

Kusu is aged Awamori. Ageing can create greater smoothness, depth and complexity. Okinawa has a long tradition of ageing Awamori over extended periods.

Trade & Retail

Q. Can I buy Awamori in small quantities?

Yes. Awamori Trade Hub UK is designed to help UK restaurants, bars, retailers and other trade customers introduce Awamori without having to commit to large initial orders.

Q. Who can buy through Awamori Trade Hub UK?

The service is primarily intended for trade customers, including restaurants, bars, hotels, specialist retailers, distributors and other drinks professionals.

Q. Do I need to open a Trade Account?

Business customers may be asked to register their company details in order to access trade pricing and commercial purchasing arrangements.

Q. Can I request samples before buying?

This depends on the product and stock availability. Please let us know which products you are interested in and the purpose of the tasting.

Q. Can I order products from several different distilleries together?

Yes. One of the advantages of Awamori Trade Hub UK is that buyers can explore products from multiple Okinawan distilleries through a single point of contact.

Q. Can you recommend Awamori for my restaurant or bar?

Yes. Tell us about your concept, cuisine, customer profile, price range and intended use, and we can suggest suitable products.

Q. Can you recommend Awamori for cocktails?

Yes. We can recommend products for highballs, long drinks, cocktails, sipping and other applications.

Q. Can you advise on food pairing?

Yes. We can suggest pairing ideas based on the style of Awamori and the food or menu you are working with.

Purchasing & Supply

Q. Are all products always available?

Not necessarily. Availability depends on UK stock levels, production and future import arrangements.

Q. What if I want to buy larger quantities?

Please contact SBL. Small-scale purchasing can be the first step towards a larger commercial discussion involving the distillery and relevant import or distribution partners.

Q. Can you arrange regular supply?

Potentially, yes. If demand becomes regular or volumes increase, SBL can work with the distillery and relevant partners to develop an appropriate long-term supply structure.

Q. Does SBL import every product listed on the site?

No. Awamori Trade Hub UK is a trade gateway connecting UK buyers with Okinawan distilleries and appropriate import and distribution partners. Import and distribution arrangements may vary depending on the product and stage of the business relationship.

Q. Can you introduce us directly to the distillery?

Yes. Where there is a genuine commercial opportunity, SBL can facilitate discussions with the relevant distillery.

Business Enquiries

Q. We are an importer or distributor. Can we discuss representing an Awamori brand?

Yes. This is one of the key functions of Awamori Trade Hub UK. Please tell us about your market coverage, customer base, sales channels and areas of interest.

Q. Can you help us find Awamori that is not listed on the website?

Yes, depending on your requirements. The products shown on the website do not represent the full range of what SBL may be able to source or investigate. Tell us what you are looking for, including style, price range and intended use.

Q. Can you help with exclusive products or bespoke commercial projects?

Depending on the project, yes. SBL can coordinate discussions involving product selection, market development, product development and collaboration with distilleries.

Q. Can you provide market research or information about Awamori?

Yes. SBL develops and collects information on Awamori products, distilleries, distribution, trade activity and market development. Support may range from public information to individual research and business development services.

Distillery Experiences

Q. Can you arrange visits to Awamori distilleries in Okinawa?

Yes. Professional and specialist distillery visits can be arranged depending on the purpose of the visit, schedule, participants and availability of the distilleries.

Q. Can you organise an Awamori tour for drinks professionals?

Yes. Programmes can be developed for importers, distributors, sommeliers, bartenders, educators and other drinks professionals.

Q. Can a programme include more than distillery visits?

Yes. Awamori is closely connected to Okinawan food, history, nature and culture. Programmes can therefore be designed to provide a broader understanding of Okinawa and the cultural background of Awamori, rather than focusing only on production facilities.

About SBL

Q. What is Sake Business Laboratory?

Sake Business Laboratory (SBL) is a Japan-based company that connects Japanese alcoholic beverages with overseas markets, drinks professionals and new business opportunities.

Q. Does SBL only work with Awamori?

No. Awamori Trade Hub UK is focused on Awamori, but SBL also works with Japanese sake and other Japanese alcoholic beverages in areas including overseas market development, business introductions, research, producer engagement and professional programmes.

Q. Can I contact you about something that is not covered here?

Yes. Awamori Trade Hub UK is intended to serve as a practical contact point for Awamori-related enquiries. If SBL can assist directly, we will do so. Where appropriate, we may also connect you with a suitable distillery, specialist or business partner.